MACFRUT 2023, between news and special events

Under the spotlights of the fair, new techniques for soil management and plant nutrition

The president of Cesena Fiera, Renzo Piraccini, announced that

it will be a record-breaking MACFRUT: bigger, more international, representative of all the links in the supply chain, from field to table.

Beyond all forecasts, the international fruit and vegetable fair will unquestionably be a moment of great importance for the international agricultural sector, which has the task of researching and defining its future horizons.

BIOLCHIM, PROTAGONISTS IN INNOVATION

Given the premises and the numerous innovations that concern us, Biolchim could not miss this central and magnetic appointment.

From 3rd to 5th May, we will be thrilled to welcome farmers, technicians and sector specialists from all over the world to our exhibition space in HALL SUD, stand nr. 9.

Here, we will have the opportunity to share new experiences in crop nutrition and soil management, as well as to present the latest innovations included in our portfolio.

LOKER AID, THE NEW BIO-FORTIFICATION OF TISSUES

The need to produce fruit and vegetables with more sustainable, healthy and safe systems has forced farmers to reduce or eliminate some inputs for defence.

Today, to effectively combat fungal diseases, it is essential to broaden the strategies, but also to favour the physiological processes that reduces the weakness of the plant to external agents.

LOKER AID is the new product to nourish and strengthen plants, designed to integrate plant defence through a specific nutritional intake. The new formulation, which will be launched at MACFRUT 2023, induces the development of balanced and robust plants, promoting growth and productivity even in difficult contexts.

MICROORGANISMS AND BIOSTIMULANTS, A WINNING ALLIANCE

With its incredible biodiversity, soil can be defined as a living entity that offers plants support, nourishment and protection. Taking care of it is essential if you want to achieve and maintain the best productivity.

This is why, following in-depth studies, Biolchim has placed the soil and its microbial component at the centre of its nutrition strategies.

This new approach and the results obtained in the field will be discussed at the conference entitled:

BIOSTIMULANTS AND MICROORGANISMS, NEW FRONTIERS FOR MODERN AGRICULTURE

Speakers:

  • Vincenzo Michele Sellitto (Microbials Project Leader),
  • Franco Vitali (Technical manager).

Thursday 4 May from 2.30 pm to 4.00 pm in SALA GARDENIA (hall B7, EAST ENTRANCE).

HUBER, BOOSTER OF INNOVATION AND GROWTH

2022 ended with the acquisition of the Biolchim group by the American giant J.M. Huber Corporation, one of the largest US family companies, already owner of Miller Chemical & Fertilizer, LLC.

The strategic combination between Biolchim and Huber has already given rise to exceptional synergies in terms of technologies, research and commercial organisation.

The integration between the two companies will open up new opportunities and establish the Company among the strongest players ever in the nutrition industry.

At MACFRUT 2023 there will be the first fruits of this union.